Academic outdoor sauna label “madsaunist”

In September 2021, three people with different backgrounds, uk (general director), YAS (professional marketer) and YsK (doctor), formed “madsaunist” with the purpose of “conceiving” + “creating” + “sharing” an approach to the outdoor sauna context that we feel is cool.

As professionals in the tent sauna and outdoor sauna fields, we aim to educate people about academic outdoor sauna theory by mixing experts from various fields, papers, and our own knowledge.

We also develop and produce third-party gear for existing tent sauna brands in the outdoor sauna field and provide custom-made settings for BtoB.

Collaborate with traditional Japanese craftsmen, artists, technicians, scholars, artists, creators, and designers in various fields to bring “Waza (Japanese master craftsmanship )” to the world.

We are also involved in the overall direction of sauna events and sauna-related content, experimenting with a variety of contemporary artists to visualize immersive space design and captivating mental arteries by combining conceptual ideas and saunas.

Affiliations: NPO Tent- Sauna Safety Association, Japan Association of Sauna

Business description
▷Custom-made settings for tent saunas
▷Gear development, sales, and production for tent saunas
▷Directing, producing, and creating sauna events
▷Development, proposal, and production of sauna-related content